viernes, 9 de diciembre de 2011

Why a designer must learn something about...

GERONTODESING

There are simple reasons for learn something about gerontodesing, not only for being designers, simply because we are humans and we are getting old as a nation, as a world…

Gerontodesign is about be emphatic with the "others" , talking about "the others" we need to think who are they, what does they like?…and really who are "the others"? are we?.

As a humans we need to become more emphatic with the life that occurs in our society. In the 80's and 90's we star to see more the disrespect that young people demonstrate to elders, also David Cravit in his book called "The New Old" talks about what's happening to the baby boomers, people who start the revolution against old, and now they are old.

So, we need to learn about gerontodesing, because we need to be emphatic humans and emphatic designers, using techniques like the user centered design or ethnography we will know more about elders, about the persona and these lead us to be better designers.

It's a fact . World is getting old, and we need more and new  products to solve new needs.

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